Small forwarders, carriers and other logistic SMEs are in need of affordable, reliable and trusted data-interchange solutions to take part in international trade and commerce flows. LogiCon aims at setting up, testing and facilitating the adoption of low-cost, low-barrier data connectivity solutions. The above activities will be carried out in four national living labs, each one with specific objectives, dealing with three main challenges: 1) enabling connectivity, by selecting, refining, testing and promoting state-of-the-art solutions and platforms, through involvement of a vast audience of SMEs; 2) engaging communities, either cargo communities around port and inland terminals or business networks run by large companies, to favour standard adoption and to support risk assessment and dashboards for key indicators like emissions and load factors; 3) prepare for cooperation in a global freight management ecosystem, foreseen for the future, where capacity will be optimized and flows will be synchronized among the different involved actors.